Who We Are

About Reyes
Beverage Group

At Reyes Beverage Group, we’re proud to be the largest beer distributor in the United States - and distribute a growing number of spirits brands, too. We deliver over 287 million cases annually to over 100,000 retail accounts across the nation. We are committed to being the distributor of choice by providing unparalleled service and continually striving to grow our customers’ profitability. 

We’re dedicated to providing the best service to our customers and upholding our values while devoting resources to developing our employees’ skills and keeping them safe, all while striving to leave this planet better than we found it. 

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Our History

Reyes Beverage Group was the first company that started what is now known as Reyes Holdings. In 1976, fresh out of college, brothers Chris and Jude Reyes opened a small Schlitz beer distributorship in Spartanburg, South Carolina.

Within a year, the Reyes brothers added another distributorship in Savannah, Georgia and by 1979, they moved the company’s headquarters to Chicago. There, they purchased a distributorship with a small share of the market and with their flourishing entrepreneurial expertise, transformed it into a powerhouse, helping our organization grow to become the national leader it is today.

Never resting on success, Reyes Beverage Group is now comprised of 21 local beverage distributorships across the country. But we didn’t get there all at once. With hard work, a strategic mindset and our customers’ and suppliers’ best interests in mind, we have grown our presence in the marketplace over the years while staying true to our values. To learn more about our individual distributors, visit Our Distributors page.

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Sustainability & Community Efforts

A Responsible & Sustainable Mindset

At Reyes Beverage Group, we are committed to reducing the carbon footprint of our operations, delivery systems and their impact on the environment. While we are making strides in operating with a more responsible and sustainable mindset, there is always room to improve our efficiencies. Working towards a better tomorrow is an ongoing commitment we’ve made through continuous innovation and process improvements, with plans already in place to grow these efforts in the future.

As the largest beer distributor in the country, it’s our responsibility to have a positive impact on the communities in which we operate, from our supply chain to our operations to our local community efforts. And in order to do that, we understand that it starts from within.

View our 2022 Corporate Social Responsibility Report Here >

Our community partnerships are purpose-based and support causes that align with our company’s philanthropic and cultural focuses to contribute to the communities in which we operate. We may participate in corporate giving programs with organizations that maintain an IRS 501(c)(3) designation, are located within our territories and are consistent with our corporate social responsibility practices. While we would like to be able to support all worthy causes, please understand that due to demand, we may gracefully decline.

A Winning Culture

At Reyes Beverage Group, we prioritize people. We are committed to providing a winning culture that benefits our employees, customers, supplier partners and communities. As a leader in the beverage-alcohol industry, we put a heightened focus on responsibility, safety, wellness, training and development, employee engagement and community efforts.

In the past five years, our locations have won over 90 workplace of choice awards and we consistently achieve best-in-class employee engagement scores. Our growth means team growth, which is why we’ve seen a 96% recent acquisition retention rate, offer more than 260 functional and leadership training programs, and have promoted over 2,000 internal employees in the last three years. With attractive benefits, competitive compensation and a focus on upward mobility, we are proud of the workplace culture we work so hard to create and maintain, and with our people-first mentality, the opportunities are endless at Reyes Beverage Group.

People Vision

Our team is a vibrant collection of great people built upon individual and diverse characteristics, values, beliefs, experiences, and backgrounds, all of which are reflected across our enterprise. In short, our vision is a team that truly reflects the communities we call home across the nation and the world. ​

Our vision is embracing our differences and similarities with a collective goal of striving for excellence in all that we do – in our operations, in the way we treat each other, and in our service to our customers, suppliers and business partners. We are committed to fostering an environment where all are valued, respected and encouraged to achieve their highest potential. ​

Performance Promise

Watch the video below to learn more about our Performance Promise.

Workplace Awards

  • 2022-Best Places to Work in SoCal
  • 2022-Best Places to Work in SoCal
  • 2022-Best Places to Work in SoCal
  • 2022-Best Places to Work in SoCal
  • 2022-Best Places to Work in SoCal

Reyes Academy

Reyes Beverage Group has the advantage of being a part of a larger organization of distribution companies under Reyes Holdings. One of the many benefits of being a part of the Reyes Holdings network is the access to Reyes Academy.
Reyes Academy is a state-of-the-art training and educational entity whose mission is to improve proficiency and expertise in the areas of operating capability, safety, compliance and professionalism for all personnel in transportation and distribution activities within the Reyes Family of Businesses.
Through a rigorous curriculum of hands-on instruction, advanced simulation technology, testing and standard process orientation, Reyes Academy will graduate engaged managers and employees who are better equipped to meet the challenges in today’s business environment. Candidates who successfully complete the week-long course are not fully trained, but they have the foundation necessary to become proficient employees and leaders for our organization; understanding the safety-focused mechanics of the job and the bigger picture. It’s about developing our people and growing a safety-focused culture across our organization.
The success of Reyes Academy is measured on the improvement of employee turnover, reduction in preventable injuries, reduction in preventable collisions, and the reduction of risky driving behaviors as measured through a variety of methods, including DriveCam.
Reyes Holdings

About Reyes Holdings

Reyes Holdings, L.L.C. is the holding company for three business units: Reyes Beverage Group, Martin Brower and Reyes Coca-Cola Bottling. Together, they create the Reyes Family of Businesses. Founded in 1976 by two brothers, Chris and Jude Reyes, Reyes Holdings remains a family-run business to this day and is one of the largest privately-held companies in the country.

Reyes Holdings is a global leader in the production and distribution of food and beverage products and continues to focus on excellence in products and service in every stage of its operations. Today, their diverse workforce of hard-working individuals produce and deliver millions of cases of products to customers through the business units.

Interested in starting your career and growing with us?